SCOTTSDALE LIFESTYLE & NUTRITION COACH
Hi! I’m Alanna! Think of me as your fitness coach and personal cheerleader – ready to guide, push, and cheer you on toward a stronger, happier, healthier you.

MY JOURNEY
My journey in fitness began with competitive dance and cheer as a young girl, where I learned the power of discipline, movement, and mindset. Today, I channel that same passion into empowering women to reach their goals and feel incredible in their bodies.

EXPERIENCE & EXPERTISE
I’ve spent the past three years immersed in fitness—learning, experimenting, and observing how the body responds to different lifestyle choices. Through this journey, I’ve not only achieved my own version of a “dream body,” but I’ve also discovered how to maintain it while still enjoying a fun, fulfilling life. Now, I’m here to help you do the same—with guidance that’s realistic, empowering, and tailored to you.

MY TRAINING PHILOSOPHY
I believe true transformation goes beyond physical fitness — it starts with a strong mind and is achieved through discipline and consistency. My mission is to help you build a sustainable, empowered lifestyle through balanced movement, fun and nourishing recipes, and unwavering support as you become the best version of yourself.

WHY CHOOSE ALANNA
* Personalized Approach : Your plan with fitness & nutrition is specifically designed & tailored to you & your lifestyle, making it achievable to reach your goals.
* Holistic Wellness : Not only are we improving your physical fitness, I am your guide to cultivating lasting wellness in every area of your life.
* Empowering & Driven : I’ll be your biggest cheerleader, celebrating your strengths & creating a lifestyle that aligns with your goals.

TRAINING OPTIONS
* In-Person Training : One hour of one-on-one training, personalized just for you & your goals.
* Online Training : Receive weekly or biweekly workouts tailored to your lifestyle & goals – on the road or at home!

Ready To Transform?
I can’t wait to be your support & guide through this new journey! Let’s achieve all your fitness dreams. Contact me today to start movin & groovin together!

– Athlete, Coach, and Sports Medicine Enthusiast

From a young age, I have been passionate about sports and physical activity, dedicating my life to becoming a well-rounded athlete and inspiring others to reach their fullest potential. Throughout my journey, I have embraced the challenge of trying new sports, which has enriched my understanding of athletic performance and fueled my love for continuous growth and learning. This diverse athletic background has provided me with a unique perspective on training, competition, and the importance of versatility in sports.

Over the years, I have had the privilege of working with a wide range of individuals, from professional athletes to college students, youth athletes, and everyday fitness enthusiasts. My experience spans coaching and training at various levels, allowing me to develop tailored programs that meet the specific needs and goals of each individual. I take pride in helping my clients and athletes push past their limits, overcome obstacles, and achieve their personal best.

In addition to individual coaching, I have contributed to team training efforts for numerous club teams and high school programs in the valley. My coaching portfolio includes high school track, women’s soccer, and currently, women’s high school lacrosse. I am passionate about fostering a positive team environment that promotes teamwork, discipline, and resilience. Seeing athletes grow, succeed, and develop confidence through structured training and mentorship is incredibly rewarding.

My love for sports extends beyond the field or court. I am deeply interested in sports medicine, injury prevention, and rehabilitation. I believe that understanding the mechanics of the human body and how to keep athletes healthy is essential to long-term performance and success. Early in my career, I realized that my true calling was in the intersection of sports performance and sports medicine. This passion drives me to stay current with the latest research and techniques to help athletes recover from injuries and prevent future setbacks.

Helping individuals achieve their goals is at the core of everything I do. Whether it’s improving athletic performance, recovering from an injury, or simply staying active and healthy, I am committed to providing personalized guidance and support. I thrive on the challenge of working with diverse populations and adapting strategies to meet their unique needs. My goal is to inspire confidence, foster resilience, and empower each person I work with to reach their highest potential.

In summary, I am a dedicated athlete, coach, and sports medicine enthusiast who is passionate about helping others succeed. My extensive experience across different sports, levels of competition, and focus areas has shaped me into a versatile professional committed to making a positive impact in the lives of my athletes and clients. Whether on the field, in the weight room, or through injury prevention and rehab, my mission is to inspire others to achieve their dreams and enjoy the journey of athletic and personal growth.

Coach Kass is a strength and conditioning coach who helps women feel strong, energized, and confident by aligning their training with their hormonal cycles. Her approach is rooted in science, but it’s also deeply personal—because for a long time, Kass struggled with her own relationship to fitness, food, and her body.

Like many women, she spent years caught up in chasing unrealistic body standards, under-eating, over-training, and feeling exhausted without knowing why. She thought discipline was the answer—but no matter how hard she worked, she still felt like her body was constantly fighting back.

Things began to shift when she discovered powerlifting. What started as a fun way to challenge herself quickly became something much deeper—it taught her to focus on what her body could do, not just how it looked. Lifting gave her a sense of strength and pride she hadn’t felt before, and it played a huge role in helping her heal from disordered eating and negative body image.

As she got stronger, though, she noticed she still struggled with fatigue and burnout. That’s when she started learning about hormone health and realized she had been training against her body’s natural rhythms. Once she began syncing her training and nutrition with her menstrual cycle, everything changed—her energy, performance, and results all improved, and she finally felt like she was working with her body, not against it.

Now, Kass helps other women do the same. She creates personalized, hormone-aware strength and fat loss programs that honor each client’s unique physiology and lifestyle. Whether someone is brand new to lifting or working toward a big goal, Kass offers practical tools, smart coaching, and genuine support—no fads, no pressure, and no one-size-fits-all plans.

Her mission is simple: to help women feel at home in their bodies, build real strength, and enjoy the journey along the way.